Herbal Brands: U.S. Privacy Policy


Effective Date: 5/10/2021


Herbal Brands, Inc. and its U.S. affiliates and subsidiaries (collectively, “Herbal Brands”) respect your concerns about privacy. This U.S. Privacy Policy describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices. 

This U.S. Privacy Policy applies to all the products and services offered by Herbal Brands (including on our websites (“Sites”), except where a product or service has a separate privacy notice that does not incorporate this U.S. Privacy Policy.

Click on one of the links below to jump to the listed section:

  • Information We Obtain
  • How We Use the Information We Obtain
    • Third-Party Analytics Services
    • Interest-Based Advertising
  • Information We Share
  • Your Rights and Choices
  • How We Protect Personal Information
  • Children’s Privacy
  • Links to Third-Party Services and Features
  • Updates to Our U.S. Privacy Policy
  • How to Contact Us

Information We Obtain

We obtain personal information about you in various ways, such as when you visit our Sites or contact us.

The types of personal information we may obtain include: 

  • Contact information, such as name, telephone number, and postal and email address;
  • User-generated content related to product reviews, comments, questions and answers;
  • Payment information, such as name, billing address, and payment card details (including card number, expiration date and security code) for payments processed by us; to the extent payments are processed by third parties such as PayPal, the privacy policies of those parties govern the processing of this information;
  • Order history, including information about products purchased or viewed on the Sites;
  • Demographic information such as age and gender;
  • Details you provide through contests, sweepstakes and surveys;
  • Social media information, such as social media handles, content and other data shared with us through social media pages (such as our social media pages or other pages accessible to us);
  • Information you provide in the course of applying for a job with us, such as details about your education, work and military history, legal work eligibility status, and background check information; and
  • Other information you choose to provide, such as through our “Contact Us” feature, emails or other customer support tools.


When you visit our Sites, we may obtain certain information by automated means, such as cookies, web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information we collect in this manner may include your device IP address, unique device identifier, web browser characteristics, device characteristics, operating system, language preferences, referring URLs, clickstream data, and dates and times of website visits.


We may use these automated technologies on our Sites to collect information about your equipment, browsing actions, and usage patterns. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Sites; (3) tailor the Sites around your preferences; (4) measure the usability of our Sites and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly. 


Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.


How We Use the Information We Obtain


We may use the personal information we obtain to: 

  • Provide our products and services;
  • Process and fulfill transactions in connection with our products and services;
  • Communicate with you (including providing you with offers and other communications about our products and services), respond to inquiries and offer customer support;
  • Post your product reviews;
  • Verify your identity;
  • Personalize your experience on our Sites;
  • Advertise and market our products and services;
  • Administer participation in surveys, sweepstakes, promotions or other programs;
  • Respond to your requests and inquiries and provide customer support;
  • Manage career opportunities with us, including for recruitment purposes, candidate screening and evaluation, and employee onboarding;
  • Operate, evaluate and improve our business (including developing new products and services; enhancing, improving and analyzing our products and services; managing our communications; analyzing our user base and Sites; performing data analytics and market research; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our Sites, products and services and prevent misuse;
  • Exercise our rights and remedies and defend against legal claims;
  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  • Comply with and enforce applicable legal requirements, relevant industry standards and Herbal Brands policies, including our Terms

We also may use the information in other ways for which we provide specific notice at the time of collection. 


            Third-Party Analytics Services


We may use third-party analytics services on our Sites, such as Google Analytics. The information we obtain through the Sites may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.


Interest-Based Advertising


On our Sites, we may obtain information about your online activities to provide you with advertising about products and services that may be tailored to your interests. This section of our U.S. Privacy Policy provides details and explains how to exercise certain choices.


You may see our ads on other websites because we use third-party ad services. Through these ad services, we can target our messaging to users considering demographic data, users’ inferred interests and browsing context. These services track your online activities over time and across multiple websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The ad services use this information to show you ads that may be tailored to your individual interests. The information ad services may collect includes data about your visits to websites that serve Herbal Brands advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Sites and on third-party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.


The Sites are not designed to respond to “do not track” signals from browsers.


To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choiceshttp://www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.


Information We Share


We may share the information we obtain about you with our affiliates and subsidiaries. We also may share the information we obtain about you with third-party vendors and other entities to perform services on our behalf, such as website hosting, data analytics, order fulfillment, research, advertising, payment processing and other services.


We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative.


We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).


Your Rights and Choices


We offer you certain choices in connection with the personal information we collect from you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as indicated in the How To Contact Us (see below) section of this U.S. Privacy Policy. You can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.


How We Protect Personal Information


We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.


Children’s Privacy


Our Sites are designed for a general audience and are not directed to children. In connection with the Sites, we do not knowingly solicit or collect personal information from children under the age of 13 without parental consent. If we learn that we have collected personal information from a child under age 13 without parental consent, we will either seek parental consent or promptly delete that information. If you believe that a child under age 13 may have provided us with personal information without parental consent, please contact us as specified in the How To Contact Us (see below) section of this U.S. Privacy Policy.


Links to Third-Party Services and Features


For your convenience and information, our Sites may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. For example, we may facilitate access to the online maps of content providers like Google, which may use your geolocation information. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Herbal Brands, we are not responsible for these third parties’ information practices.


Updates to Our U.S. Privacy Policy


We may update this U.S. Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the policy when it was most recently updated.


How to Contact Us


You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this U.S. Privacy Policy by calling us at 1-800-943-3869, emailing us at info@herbalbrands.com or writing to us at:


Herbal Brands, Inc.

Attn: Privacy

PO Box 1450

Tempe, AZ 85280